Learning Outcomes

Introduction to Online Advertising

Setting up a Digital Marketing Plan

How to Create a High-Quality Search Ad

Understanding Google Ads

Lesson Summary

This module covers the key concepts and metrics of online advertising and customer targeting strategies. In addition, it presents different types of online ads, ad copy, visuals, and CTAs. By the end of this module, you will be able to design effective ad campaigns and optimize them for maximum impact and return on investment.

Mastering Online Advertising in the Digital Age - Course Assessment

Learn how to harness the power of digital advertising to boost business growth in this free online marketing course.

Mastering Advertising in the Digital Age

Are you looking for ways to level up your online advertising skills in the digital age? This comprehensive course teaches you how to create compelling ads that capture your audience's attention and drive conversions and sales. We provide modern techniques you can use to design campaigns that stand out in the crowded online landscape. Sign up to learn how to use the internet for marketing, branding and advertising and watch your business flourish.

Social Media and Communication

Social Media, Big Data and E-Healthcare

Medical Social Media

Medical Social Media Content, Characteristics and Appearance

Participatory Health Through Social Media

Use of Social Media by Health Authorities

Social Media and Health Behavior Change

Gamification and Behavioral Change Techniques

Social Media for Health Monitoring

In this module, the learner will be examining the role of social media and how it can be used to impact the healthcare industry. The role social media can play in compiling large amounts of data, improving patient-doctor communication, and delivering information to patients will be discussed. Behavioral change via social media will also be analyzed

The Use of Social Media in Healthcare - Assessment

Develop an understanding of social media's role in providing better healthcare in this free online course on Alison.

The Use of Social Media in Healthcare

Have you ever wondered how you can use gaming to influence healthy behaviour? Trying to understand the role that social media can play in the healthcare sector is challenging. This course explores all the possibilities where social media influences our health. Whether it's the variety of tools available for promoting health on social media or improving patient-doctor interaction, we have covered it. So enrol now!

Getting Started

SWOT Analysis in Marketing

Marketing Research

Real Time Marketing

Brand Management

Social Media - Part 1

Social Media - Part 2

SEO Basics

Website Characteristics

Capturing Leads

Campaign Characteristics

This module will introduce students to the basics of Internet Marketing, including how to perform a SWOT Analysis and conduct market research. Discover how to use real time marketing and manage a brand with an online presence. Learn about using social media to market your brand and how to be visible using Search Engine Optimization. Lastly, learn about website characteristics and capturing leads.

What is Social Media?

Defining Your Social Media Policy - Part 1

Defining Your Social Media Policy - Part 2

Creating a Living Document

Keeping an Eye on Security

Rules to Follow When Posting - Part 1

Rules to Follow When Posting - Part 2

Benefits of Social Media

The Pitfalls of Social Media

Listen to Your Customers

This module will introduce students to social media in the workplace, including what social media is and defining your social media policy. Discover how to create a living document, keeping an eye on security, and the rules to follow when posting. Lastly, learn about the benefits of social media, the pitfalls to avoid, and how to use social media to listen to your customers.

Marketing Through the Internet and Social Media - Assessment

Learn how to effectively use internet and social media for efficient marketing with this free online course.

Marketing Through the Internet and Social Media

This free online course will introduce students to internet marketing course fundamentals, including SWOT analysis in marketing and marketing research. Students will also learn about social media in the workplace, including what social media is, defining your social media policy, and rules to follow when posting. So, why wait? Start this course today and learn how to effectively leverage social media for marketing.

Understanding Social Media Commerce

Building a Social Media Commerce Strategy

Tools and Techniques for Social Media Commerce

Future Trends and Best Practices in Social Media Commerce

In this module, you'll explore how to blend the expansive reach of social media platforms with the efficiency of e-commerce to create a powerful social media commerce strategy. You'll learn how to leverage these platforms to enhance customer engagement, streamline the buying process, and drive sales.

Introduction to Social Media Commerce - Course Assessment

Tap into the Power of Selling on Social Media and learn to build a thriving business with this free online course.

Introduction to Social Media Commerce

Imagine scrolling through your favourite social media feed and discovering a product you didn’t know you needed, but you instantly can’t live without it. With just a few taps, you’ve bought it without leaving the app. This is the magic of social media commerce—where browsing meets buying seamlessly. Discover how to harness this power for your business and master the art of turning social interactions into sales & building strategies that convert.

Introduction To Social Media Marketing Basics

Marketing On Facebook & Instagram

Marketing On Twitter And YouTube

Social Media Basics - Learning Summary

In this section, you will learn the basics for marketing Facebook, Instagram, Twitter and YouTube. This over-the-shoulder training by a online marketing expert will show you how to do it step-by-step. There will also be a thorough discussion of how to use these platforms properly and for what purposes. You will learn how each platform can become a part of a larger marketing campaign. You will also learn how to post and create descriptions that boost your organic traffic.

Pinterest Intro and Overview

Pinterest - Personal Account Setup

Setting Up And Using A Pinterest Business Account

Using Pinterest Marketing Tools

Pinterest - Learning Summary

In this module you will learn the basics of Pinterest marketing. You will learn how to set up a Pinterest site properly and all the functions of the Pinterest site. You will be shown how to post pins and the best strategies for gaining followers. We will teach you how to set up your profile and boards. You will also discover how to set up a business account. You will be given an overview of the analytics dashboard as well. Discover helpful Pinterest apps/tools and how to add articles.

LinkedIn Marketing - Introduction

LinkedIn - Overview Of The Platform

LinkedIn - Setting Up And Using A LinkedIn Business Account

LinkedIn - Leveraging Personal Profiles and Groups

LinkedIn Marketing - Learning Summary

Funnel Building - Introduction

Funnel Building - Planning and Choosing Your Funnel Type

Funnel Building - Crafting and Splintering Offers

Funnel Building - Creating Sales Funnel Pages

Funnel Building - Learning Summary

Funnel Building is all about how to lead customers down a sales path ("funnel") that leads to email capture, sales and add-on sales. Knowing how to properly build a funnel is one of the best marketing skills you can ever acquire and will be the key to your success in marketing. This training will take you step-by-step through the sales funnel building process and explain each component. You will be trained in how to craft an attractive offer and how to create the funnel pages themselves.

A/B Split Testing - Introduction

A/B Split Testing - Common Elements To Test

A/B Split Testing - Analyzing The Split Test Results

A/B Split Testing - Understanding Test Variations

A/B Split Testing - Learning Summary

Course assessment

Discover the hidden secrets of the right way to do social media marketing with this free online course!

Social Media Marketing 

In this free online course you will learn the right way to do social media marketing. This course covers all the main social media platforms, giving you key skills and a great overview of social media marketing. You will be trained in Facebook, Instagram, Twitter and YouTube basics as well as Pinterest and LinkedIn. Plus, a look at Split testing and Funnel building done in step-by-step over-the-shoulder style by an expert.

Class Introduction

LinkedIn Networking Best Practices

Connecting on LinkedIn

Review Live on LinkedIn

Engagement on LinkedIn

Closing Remarks

This module will teach you the importance of LinkedIn as a networking tool. You will also learn the concept of networking for mutual benefit and the basics of defining your target audience. Also, you will explore the best practices of using LinkedIn search filters, how to research a LinkedIn member before connecting and what to do after connecting.

Networking on LinkedIn - Course Assessment

This free online course explores the best practices for building a professional and relevant LinkedIn network.

Networking on LinkedIn

Connecting with the right people on LinkedIn can lead to discovering valuable new ideas, collaborations, ideologies and professional opportunities when done correctly. This short course provides the skills you need to build a helpful LinkedIn network. Study the best practices to effectively communicate with your target audience on LinkedIn, manage invitations and use the LinkedIn ‘search’ tools and features. Enrol today!

Digital Marketing - Strategies and Landscape

Creating a Website and Driving Free Traffic

Using Social Media and Paid Ads

This module covers the best, tested and winning digital marketing techniques to grow your business and make it profitable. The lessons walk you through a variety of digital marketing strategies and give you the inside tips, tricks and tactics to make them bring profit to your business.

Creating Online Communities

Vision, Values and the Path

Building and Activating a Community

Tips on Managing an Online Community

With this module, hone your skills one notch up and learn to create an incredible online community that drives new revenue into your business. Explore the best techniques and approaches to grow your community, keep your members engaged and active and make it a matrix of success for your business.

Using Digital Marketing to Convert Customers - Course Assessment

This free online course provides powerful marketing strategies that drive engagement, customer interest and sales.

Using Digital Marketing to Convert Customers

Are you a business owner or entrepreneur struggling to drive traffic to your website and convert leads into customers? This digital marketing course explains how to build a dedicated online community that supports your business growth. We lay out the latest digital marketing techniques that drive online engagement, engage your audience and convert them into customers who are motivated by brand loyalty and smart digital marketing strategies.

Advanced Content Marketing Strategies

Advanced SEO Techniques for Lead Generation

Social Media Marketing for Lead Generation

Integrating Lead Generation Strategies

Lead generation is the process of identifying and attracting potential customers for your products and services. By leveraging advanced strategies and technologies, businesses can identify, attract, and convert high-quality leads more effectively. This module explores some advanced lead-generation strategies that can help your business thrive.

Advanced Lead Generation Strategies - Assessment

Learn how advanced lead-generation techniques can be leveraged to help businesses thrive in this free online course.

Advanced Lead Generation Strategies

In today's competitive business landscape, advanced lead-generation techniques are crucial for capturing the interest of potential customers. This online lead-gen course delves into best practices in advanced lead generation, providing actionable insights to help your business grow. Discover how to leverage content marketing, search engine optimisation and social media marketing to secure a steady stream of potential customers. Enrol now.

Introduction to AIDA

AIDA - Psychology and Application

Steps in AIDA Marketing funnel

The Customers Journey Through An AIDA Marketing Funnel

Building your Marketing Funnel

In this module, you will be introduced to AIDA. It discusses the psychology and application of AIDA as well as the features of a good AIDA marketing funnel. Also, this module explores the attention phase, interest phase, desire phase and action phase as the steps in the AIDA marketing funnel.

Getting Started on Email Marketing

Setting Up Email Autoresponses Sequence

Examples of Email Autoresponse Sequence

More Examples on Email Autoresponse Sequence

Wix Shoutouts, Analytics, & Email Lists

In this module, you will be introduced to email marketing using the Wix website. It explores how to navigate the marketing tools on the Wix website. Also, this module illustrates the email auto-response sequence and how to add people to the email list. It takes you through landing page psychology and creating shout outs with email marketing.

Getting Started on Creating a Great Webinar

What Can A Webinar Do

Successful Webinar Criteria

Find the Right Format

Marketing and Social Media

In this module, you will be introduced to creating successful webinars. It distinguishes pre-recorded webinars from life webinars. Also, this module analyzes how to utilize social media for effective marketing strategies.

Leading up to Your Webinar

Drive Up Registration

Presentation Tips

Interacting with Your Audience

Mistakes to Avoid

Post Events (Webinar)

In this module, you will be introduced to presentation tips and the main difference between a webinar and a presentation. It uses tools that allow you to connect with your audience. Also, this module highlights the mistakes to avoid during a webinar as well as actions to take upon completion of a webinar.

Digital Marketing Overview - Course Assessment

Explore digital marketing such as the AIDA marketing funnel and email marketing strategies with this free online course.

Digital Marketing Overview

With over 3 billion internet users, digital marketing has made it possible to reach a wide range of people through various online tools to market products and services. In this free online digital marketing course, you will learn about an AIDA marketing funnel and its implementation, which will help you create online marketing strategies including web- and email marketing using platforms such as Wix, for your business.

Topic A - What is Social Media?

Topic B - The Growth of Social Media

Review Quiz

In this module, The Rise of Social Media, students will learn about what social media is and how it has grown. Students will start by learning what social media is and what types of social media platforms exist, from blogs to image sharing, social networks, social book-marketing, video sharing, podcasts, and social news. By completing this module, students will have an understanding of where social media came from and what it is.

Topic A - Conducting Market Analysis

In this module, Conducting Market Analysis, students will learn to conduct market analysis. Students will begin by learning about the readiness assessment, which will allow them to gauge how ready the organization is to adopt social media. We will then look at segmentation, targeting, and positioning, or STP analysis. By completing this module, students will understand how to conduct a market analysis.

Topic A - Auditing Social Media

Topic A - Demo 1 - Social Listening Tools

Topic A - Demo 2 - Example of Grading Tools

In this module, Auditing Social Media, students will learn about auditing social media, social listening tools, and get an example of grading tools. This module will discuss the importance of social media auditing to provide a snapshot of where your organization stands in its current social media capacity and performance. By completing this module, students will understand the process of auditing social media.

Topic A - Corporate Culture and Social Media

Topic B - Social Media Goals vs. Business Goals

Topic C - Types of Social Media Platforms

In this module, Setting Goals and Selecting Platforms, students will learn about how corporate culture relates to social media, how the goals of social media can be used to further the goals of the business, and the various types of social media platforms that you will work with as a social media strategist. By completing this module, students will understand how to set goals and select platforms for social media campaigns.

Topic A - The Social Media Policy

Topic A - Demo - Context for Social Media Policy

Topic A - Demo - SocialMedia.org

Topic A - Demo - Utilizing Content

Topic B - Creative Commons

Topic B - Demo - Creative Commons

In this module, Wide-Area Networks, students will learn about the social media policy, context for social media policy, and utilizing content. Students will also learn about the Creative Commons, a nonprofit organization that facilitates free and easy-to-use copyright licenses that provide the public with a way to share and use protected content. By completing this module, students will be able to understand what wide-area networks are and how to use them.

Topic A - Brand Marketing

Topic A - Demo 1 - Brand Marketing

Topic A - Demo 2 - Contests and Promotions

Topic A - Demo 3 - Google Keyword Planner

Topic B - Keyword Selection

Topic B - Demo 1 - Where to use Keywords

In this module, Integrating Marketing Strategies, students will learn about brand marketing, including, contests, promotions, Google keyword planner, keyword selection, and where to use keywords. Brands encompass the identity of a company and its products and services as well as reflecting the personality of the company. Students will learn how this personality ties in with social media marketing strategies.

Topic A - Content Marketing on Social Media

Topic A - Demo 1 - Branded vs. General Content

Topic B - Content Development

Topic B -  Demo 1 - Trending Content

In this module, Developing Effective Content, students will learn about content marketing on social media, branded vs general content, content development, and trending content. Knowing how to best leverage content on social media means you'll understand how to make the most of your content to reach your goals. By completing this module, students will understand how to develop effective content.

Topic A - Understanding the Popular Platforms

Topic A - Demo 1 - Sample Blogs

Topic A - Demo 2 - Wordpress Blogs

Topic A - Demo 3 - Using Facebook

Topic A - Demo 4 - YouTube

Topic A - Demo 5 - Creating a Channel

Topic A - Demo 6 - Uploading Video

Topic A - Demo 7 - Google+

Topic A - Demo 8 - Advertising in Google+

Topic A - Demo 9 - LinkedIn

Topic A - Demo 10 - Business Side of LinkedIn

Topic A - Demo 11 - Twitter

Topic A - Demo 12 - Advertising in Twitter

In this module, Understanding the Popular Platforms, students will learn about understanding the popular platforms, WordPress blogs, using Facebook, YouTube, creating a YouTube channel, uploading a video, Google+, advertising on Google+, LinkedIn, the business side of LinkedIn, Twitter, and advertising on Twitter. By completing this module, students will understand the popular social media platforms that are used.

Learn how an effective marketing strategy can make the most out of social media in this free online diploma course.

Diploma in Social Media Strategy

This diploma course provides the skills you need to become an accomplished social media strategist. We study the rise of social media and explain how to conduct and audit market analysis to help you set goals and select content, channels and platforms. We investigate how to create a social media policy and integrate marketing strategies to improve your client’s brand profile. This diploma course teaches you how to use social media to get ahead.