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Sales & Marketing
Diploma in Social Media Strategy
10-15hrs
beginner levelThis diploma course provides the skills you need to become an accomplished social media strategist. We study the rise of social media and explain how to conduct and audit market analysis to help you set goals and select content, channels and platforms. We investigate how to create a social media policy and integrate marketing strategies to improve your client’s brand profile. This diploma course teaches you how to use social media to get ahead.
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Diploma in Social Media Strategy
Learn how an effective marketing strategy can make the most out of social media in this free online diploma course.
This diploma course provides the skills you need to become an accomplished social media strategist. We study the rise of social media and explain how to conduct and audit market analysis to help you set goals and select content, channels and platforms. We investigate how to create a social media policy and integrate marketing strategies to improve your client’s brand profile. This diploma course teaches you how to use social media to get ahead.
Course description
Course moduleA short ad will play before each lesson.
Module 13 Lessons
The Rise of Social Media
In this module, The Rise of Social Media, students will learn about what social media is and how it has grown. Students will start by learning what social media is and what types of social media platforms exist, from blogs to image sharing, social networks, social book-marketing, video sharing, podcasts, and social news. By completing this module, students will have an understanding of where social media came from and what it is.
1.Topic A - What is Social Media?
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2.Topic B - The Growth of Social Media
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3.Review Quiz
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Module 22 Lessons
Conducting Market Analysis
Module 34 Lessons
Auditing Social Media
Module 44 Lessons
Setting Goals and Selecting Platforms
Module 57 Lessons
Wide-Area Networks
Module 67 Lessons
Integrating Marketing Strategies
Module 75 Lessons
Developing Effective Content
Module 814 Lessons
Understanding the Popular Platforms
Module 99 Lessons
Launching Successful Campaigns
Module 107 Lessons
Managing the Community
Module 116 Lessons
Providing Customer Service
Module 125 Lessons
Measuring, Analyzing and Reporting
Module 132 Lessons
The Social Media Strategist Career
Module 141 Lessons
Course assessment
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