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Sales & Marketing
Introduction to Entrepreneurship
time10-15hrs
timebeginner level
‘Intellectual property’ refers to the intangible creations of the human mind - the protection of which are crucial to the promotion of innovation and entrepreneurship. This course will introduce you to all the various types of intellectual property and their roles in the business world. Discover their value and importance in the protection of technology and how the rights are managed for society’s benefit.
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Introduction to Entrepreneurship
Learn how intellectual property promotes innovation and protects entrepreneurship in this free online course.
‘Intellectual property’ refers to the intangible creations of the human mind - the protection of which are crucial to the promotion of innovation and entrepreneurship. This course will introduce you to all the various types of intellectual property and their roles in the business world. Discover their value and importance in the protection of technology and how the rights are managed for society’s benefit.
checked1Course description
checked1Course module
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Module 1
6 Lessons
Understanding Entrepreneurship
In this module, you will learn about the famous entrepreneurs of the world who created great organisations. You will also learn about the various types of Intellectual Property and how they are used to protect technology for the benefit of entrepreneurship. A case study on Google is covered, to highlight the protection of inventorship via Intellectual Property.
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1.Learning Outcomes
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2.What is Entrepreneurship?
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3.Understanding Intellectual Property
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4.Entrepreneurship and IP Strategy
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5.Case Study - IT Industry
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6.Lesson Summary
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Module 2
6 Lessons
Entrepreneurship and Innovation
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Module 3
1 Lessons
Course assessment
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