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Sales & Marketing
Introduction to Online Marketing Strategies
5-6hrs
beginner levelThe function of marketing ensures that your business is able to connect to customers through promotion on various platforms. This introductory marketing course will teach you the various techniques and methods to help you promote your organization as well as explain the fundamentals of marketing including what marketing really is, how marketing is different from advertising and gives an overview of many sub-fields in marketing.
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Introduction to Online Marketing Strategies
Learn about the marketing strategies you can use to promote any business and avoid pitfalls in this free online course.
The function of marketing ensures that your business is able to connect to customers through promotion on various platforms. This introductory marketing course will teach you the various techniques and methods to help you promote your organization as well as explain the fundamentals of marketing including what marketing really is, how marketing is different from advertising and gives an overview of many sub-fields in marketing.
Course description
Course moduleA short ad will play before each lesson.
Module 18 Lessons
Introduction to Marketing
In this module, you will be introduced to the basic concepts of marketing. You will also learn about marketing from a business owner's perspective and unique value propositions. The module also discusses how to identify your customers and interact with them.
1.Learning Outcomes
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2.Introduction to Marketing
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3.Economic Roots of Marketing
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4.Unique Value Propositions
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5.Identifying Your Customers
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6.Exercise - Find and Talk to Your Customers
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7.Calculating Your Target Market Size
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8.Lesson Summary
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Module 28 Lessons
Basic Marketing Principles
Module 38 Lessons
Building a Team
Module 45 Lessons
Offline Marketing
Module 51 Lessons
Course assessment
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