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Sales & Marketing
Digital Advertising and Marketing 301
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they spend more time and are easily accessible: the internet. Learn the basics of online advertising, location targeting, beacons, retargeting, RTB (Real Time Bidding) and all the other ins and outs of digital marketing so you can open new markets and springboard your marketing efforts.
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Digital Advertising and Marketing 301
This free online course delves into digital marketing basics, location targeting, retargeting and real time bidding.
Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they spend more time and are easily accessible: the internet. Learn the basics of online advertising, location targeting, beacons, retargeting, RTB (Real Time Bidding) and all the other ins and outs of digital marketing so you can open new markets and springboard your marketing efforts.
A short ad will play before each lesson.
6 Lessons
Location Targeting and Beacon Targets
This module introduces you to the basics of Digital Advertising & Marketing. The module also analyzes location targeting, how it works, and fraud detection. You will also learn about beacon target in digital marketing, and how advertisers run digital retargeting advertising campaigns.
1.Learning Outcomes
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2.Location Targeting
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3.Beacon and Retargeting
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4.Bid Requests & CPM Breakdown
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5.Introduction to Research
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6.Lesson Summary
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6 Lessons
Basics of Digital Advertising
1 Lessons
Course assessment
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