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Sales & Marketing
Fundamentals of Market Research and Analysis
Market research is used by businesses to find the best options for the action they need to take to meet their performance goals. In this short course, you will discover the process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem. Learn about market segmentation, competitor analysis, and modern information technologies for connecting with customers and other businesses.
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Fundamentals of Market Research and Analysis
Discover market research strategies and techniques for solving specific marketing problems in this free online course.
Market research is used by businesses to find the best options for the action they need to take to meet their performance goals. In this short course, you will discover the process of designing, gathering, analyzing, and reporting information that may be used to solve a specific marketing problem. Learn about market segmentation, competitor analysis, and modern information technologies for connecting with customers and other businesses.
A short ad will play before each lesson.
5 Lessons
Market Research and Analysis
This module will explore marketing research for decision-making. We will discuss the marketing research process of gathering, analyzing, and reporting information. Learn about the challenges in market research planning and scientific methods of data collection. Discover competitor analysis and information technologies used in research.
1.Learning Outcomes
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2.Introduction to Market Research
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3.The Market Research Process
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4.Competitor Analysis and Report
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5.Lesson Summary
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1 Lessons
Course assessment
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