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Sales & Marketing
Building a Brand Strategy
time4-5hrs
timebeginner level
This course will explore the basics of brand strategy and its importance to businesses today. We will examine why branding is not another name for marketing but an important part of creating a perception about your business to consumers. We will then explore some crucial topics such as the role of business leaders in building brands, the four pillars of branding, the importance of brand names and understanding visual identity.
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Building a Brand Strategy
This free online course teaches the key factors of brand philosophy for building a successful brand strategy.
This course will explore the basics of brand strategy and its importance to businesses today. We will examine why branding is not another name for marketing but an important part of creating a perception about your business to consumers. We will then explore some crucial topics such as the role of business leaders in building brands, the four pillars of branding, the importance of brand names and understanding visual identity.
checked1Course description
checked1Course module
A short ad will play before each lesson.
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Module 1
12 Lessons
Essentials of Building a Brand Strategy
In this module we will learn how to build a brand strategy and why it is so important for businesses today. We will explore how the activity of a marketing process differs from what we call branding. We will then look at some important topics such as the role of business leaders in building brands, and the importance of brand names.
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1.Learning Outcomes
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2.Intro to Building a Brand Strategy
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3.Standout as a Business Owner
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4.Four Pillars of Branding
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5.What is Vision
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6.What Are Archetypes
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7.Structure Bringer Archetypes
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8.Importance of Naming
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9.Special Circumstances on Naming
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10.The Importance of Storytelling
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11.What is a Visual Identity
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12.Lesson Summary
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Module 2
1 Lessons
Course assessment
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