Advertisement
Sales & Marketing
Pricing and Marketing Mix Models in Marketing Analytics
15-20hrs
beginner levelTake your marketing analytics skills to the next level by registering for this free in-depth course that covers pricing, marketing mix models and digital marketing analytics. You will learn the concept of pricing in marketing analytics, as well as how to approach a situation where there are multiple prices at multiple periods. You will also study the importance of macro-level cost analysis and different advertising models.
read more
Pricing and Marketing Mix Models in Marketing Analytics
Master effective pricing and marketing mix model techniques in marketing analytics in this free online course.
Take your marketing analytics skills to the next level by registering for this free in-depth course that covers pricing, marketing mix models and digital marketing analytics. You will learn the concept of pricing in marketing analytics, as well as how to approach a situation where there are multiple prices at multiple periods. You will also study the importance of macro-level cost analysis and different advertising models.
Course description
Course moduleA short ad will play before each lesson.
Module 19 Lessons
Understanding Pricing
In this module, you will be introduced to the concept of pricing in marketing analytics, as well as how to approach a situation where there are multiple prices at multiple periods. You will also be introduced to the attributes of pricing, as well as the functions of other methods of pricing.
1.Learning Outcomes
Continue Learning
2.Pricing and Skimming
Continue Learning
3.Power Block Pricing
Continue Learning
4.Solving Pricing Problems
Continue Learning
5.Price Base Segmentation
Continue Learning
6.Lesson Summary
Continue Learning
7.Markdown Pricing and Dynamic Pricing
Continue Learning
8.Price Bundling
Continue Learning
9.Price Sales Promotion
Continue Learning
Module 27 Lessons
Marketing Mix Models and Advertising Model
Module 31 Lessons
Course assessment
Related Articles
Scaler Academy’s Big Lie: How India’s EdTech Darling Inflated Revenue by 15x
Scaler Academy projected $200M in revenue but delivered only a fraction. Class Central’s exclusive analysis reveals another major EdTech deception in India
12 Best Data Science Courses for 2025
Find the Perfect Course and Become a Data Pro with Our Comprehensive Guide to the Best Online Data Science Courses.
FutureLearn’s 2021: Year in Review
In 2021, FutureLearn gained 2M learners, appointed a new CEO, and introduced close to 100 ExpertTracks.
15 Best Lisp Courses for 2025
Here are the best online courses and resources to learn Lisp and its most popular dialects: Common Lisp, Scheme, Racket, and Emacs Lisp.
Udemy’s 2021: Half a Billion Revenue, B2B Revenue Soars, B2C Plateaus
Udemy’s 10K recaps the company’s year, from its finances to the latest developments on an ongoing lawsuit.
OKR Certification Course: A Path to Renewed Enthusiasm and Productivity
Ryan Panchadsaram, course instructor.
I recently took OKR Certification: Leadership and Goal Setting by Measure What Matters on Coursera. This course was added to the Class Central catalog in September 2022.
Why I Chose this Course
At Class Central, we recently started setting quarterly OKRs to boost the company’s performance. I previously worked in the banking industry and was familiar with Key Performance Indicators (KPIs), but had never heard of OKRs. I decided to find out more by taking thi
Recommended Related Courses
