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Sales & Marketing
Diploma in Global Marketing Management
15-20hrs
beginner levelThis free Online course on Global Marketing Management starts with why global marketing is imperative and how globalization of market leads to convergence or divergence. Global business comprises of a large and growing portion of the world’s total business. Today, global events, competition affect almost all companies both large and small.
Most companies sell output to and secure supplies from foreign countries.
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Diploma in Global Marketing Management
This free online course helps multinational companies get exposed to foreign investment opportunities.
This free Online course on Global Marketing Management starts with why global marketing is imperative and how globalization of market leads to convergence or divergence. Global business comprises of a large and growing portion of the world’s total business. Today, global events, competition affect almost all companies both large and small.
Most companies sell output to and secure supplies from foreign countries.
Course description
Course moduleA short ad will play before each lesson.
Module 17 Lessons
Globalization
In this module you will learn about globalization. We will also discuss global economic environment, regional trading arrangements and multinational corporation.
1.Learning Outcomes
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2.Globalization Part 1
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3.Globalization Part 2
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4.The External Environment
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5.The General Agreement on Tariffs and Trade (GATT)
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6.Regional Trading Arrangements
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7.Lesson Summary
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Module 27 Lessons
Global Marketing Management
Module 37 Lessons
Global Marketing Research
Module 47 Lessons
Global Marketing Strategies
Module 51 Lessons
Global Marketing Management - First Assessment
Module 67 Lessons
Global Pricing : Marketing Products and Services
Module 77 Lessons
Communicating with the World Consumer
Module 87 Lessons
Export and Import Management
Module 97 Lessons
Emerging Markets and the Internet
Module 101 Lessons
Global Marketing Management - Second Assessment
Module 111 Lessons
Course assessment
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